Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs

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9780132711678: Social Networking for Business: Choosing the Right Tools and Resources to Fit Your Needs

We all fail. And when it happens to you, someone's certain to point out that you can learn more from your failures than your successes. But learning from failure isn't automatic, or instantaneous. It requires very specific emotional and rational skills. You can learn those skills from this book. Drawing on leading-edge research with hundreds of entrepreneurs who have experienced both failure and success, From Lemons to Lemonade offers powerful strategies and practical techniques for managing the emotions generated by failure, so failure becomes less painful, learning happens faster, and you grow as much as possible from the experience. Dr. Dean Shepherd shows how to clarify why you failed, so you can walk away with insights you can actually use...helps you discover when to "pull the plug" on a failure in progress, so it won't last longer or feel even worse than necessary...shows how to eliminate secondary stresses that aggravate failure or make it more likely...helps you maintain your commitment to excellence even when you know that repeated project failure is likely...helps you master the self-compassion and self-caring you deserve in times of trouble. Let's face it: failing is never easy. But From Lemons to Lemonade will help you make it less painful and more useful and help you move from failure to success far more rapidly.

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About the Author:

Rawn Shah is best practices lead in the Social Software Enablement team in IBM Software Group, helping to bring the worldwide population of more than 350,000 IBMers closer together and to improve their productivity through social software. His job involves investigating the wide range of social computing technologies, collecting best practices, measuring the usage and behavior of social software as it impacts productivity, and advising on implementation, governance, and operations.

 

In his prior job as community program manager for IBM developerWorks, he led a team of operations and development staff covering the worldwide network of thousands of communities, blogs, wikis, and social computing environments supported by IBM. He also led the creation of the developerWorks spaces software tool, a multitenant system to allow individuals and teams to bring many social tools together into their own focused social environments.

 

An avid software gamer, he has been involved in the online gaming world since 1990, both as a player, a guild leader, and hosting massively multiplayer games. He has witnessed how these social environments have grown from underground curiosities to the billion-dollar businesses of today, with the nature of social grouping and collaboration evolving hand in hand with every new offering.

 

He has previously served as network administrator, systems programmer, Web project manager, entrepreneur, author, technology writer, and editor in different business environments: as a sole proprietor, in a small startup, and in a Fortune 50 company. He has contributed to six other books, the most recent being the category-leading Service Oriented Architecture Compass, which since has been translated into four languages. His nearly 300 article contributions to technical periodicals such as JavaWorld, LinuxWorld, CNN.com, SunWorld, Advanced Systems, and Windows NT World Japan, covered a wide range of topics from software development to network environments to consumer electronics.

From the Back Cover:

The First Best-Practice Guide to Executing Any Type of Social Computing Project

 

Organizations today aren’t just participating in social networking, collaborative computing, and online communities--they are depending on those communities to play crucially important roles in their business. But these collaborative environments don’t just manage themselves: To succeed, they must be guided and nurtured carefully, actively, and intelligently.

 

In Social Networking for Business, Rawn Shah brings together patterns and best practices drawn from his extensive experience managing worldwide online communities at IBM and participating in social networking on the Internet. Drawing on multiple real-world examples, Shah identifies key success factors associated with launching social networking projects to meet business objectives and guides you through managing the crucial “micro-challenges” you’ll face in keeping them vibrant.

 

•   From mega-trends to micro-issues

    Mastering both high-level strategy and day-to-day, ground-level management

 

•   Defining the social experience you want to provide to your community

    Clarifying how members can join together and collaborate on collective tasks

 

•   Focusing on the crucial human factors

    Building a culture of engagement in deeper collaborative relationships

 

•   Promoting effective leadership and governance

    Setting ground rules that work appropriately for the situation, without “oppression”

 

•   Building the skills to manage and measure your collaborative project

    Discovering the skills necessary to effectively lead computing projects

"About this title" may belong to another edition of this title.

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Book Description FT Press, 2010. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Today, organizations increasingly expect their social computing applications and communities to create meaningful, measurable business value. That won't happen by itself: it requires careful planning and active, intelligent management. In Social Networking for Business , Rawn Shah brings together business social computing patterns and best practices drawn from his extensive experience running online communities at IBM. He systematically covers all four key aspects of successful planning and management: people, place, purpose , and production . Drawing on many real-world examples, he identifies key success factors associated with launching online communities that meet their goals, and guides you through managing the crucial "micro-challenges" businesses face in keeping them vibrant. You'll discover how to successfully architect social environments and experiences; build participation, trust and reputation; empower participants without creating anarchy; identify the right social functions for your communities; use social computing to collaborate and create valuable new information; build a social culture; staff online communities cost-effectively; avoid pitfalls that lead to failure; even measure social capital and link it to financial results. Whether you're a social computing strategist or in-the-trenches manager, chances are you've been on your own, until now. This book gives you the expert guidance and support you need every step of the way. Bookseller Inventory # ABE_book_new_0132711672

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