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International Business: Environments and Operations - Softcover

 
9780132668699: International Business: Environments and Operations
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An effective balance between authoritative theory and meaningful practice.

 

International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice.

 

This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies.

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  • PublisherPearson College Div
  • Publication date2012
  • ISBN 10 0132668696
  • ISBN 13 9780132668699
  • BindingPaperback
  • Number of pages844
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Sullivan, Daniel P.,Radebaugh, Lee H.,Daniels, John D.
Published by Pearson College Div (2012)
ISBN 10: 0132668696 ISBN 13: 9780132668699
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