Items related to Best Practice Cases in Branding, Strategic Brand Management
Kevin Lane Keller is recognized as one of the international leaders in the study of strategic brand management and integrated marketing communications. The twelve cases he wrote for this book feature some of the world's most successful brands and companies, such as Apple, Intel, Nike, and DuPont. The marketers behind these brands and companies have all made noteworthy contributions to our understanding of the strategic brand management process and how to best build and manage brand equity.
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- PublisherPrentice Hall
- Publication date2013
- ISBN 10 0132664267
- ISBN 13 9780132664264
- BindingHardcover
- Edition number4
- Number of pages372
- Rating
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