A revision of a visionary introduction to management accounting. This full-color, well-illustrated and heavily supplemented textbook is intended for sophomores or first-year MBAs. Thoroughly modern treatment focuses on the uses of accounting information to assist managers in making decisions in all aspects of their business activities. This book is oriented toward the modern user's approach that addresses how business managers need to use management accounting information.
"synopsis" may belong to another edition of this title.
"The principles contained in this book are relevant to us on a daily basis as we make decisions that impact the sales and profits of the Butterfinger candy bar franchise. We use the tools to evaluate media spending, to determine the extent to which we customize product offerings for retailers, to determine when to increase/decrease number of SKUs in the franchise, to identify significant consumer complaints with the product so as to determine corrective action, etc. This is a must read for anyone interested in growing a business." – Anne Loveland, Associate Marketing Manager, Nestle USA
"The workplace has changed and so must the workforce. Accountants must now do more than keep the score–they must help make it. The creation and measurement of value is what business is about. The new edition provides the reader with the toolset to take on these new challenges. Filled with practical cases studies and examples, here's the roadmap to finance's new job requirements." – Peter A. Zampino, Director of Research, Consortium for Advanced Manufacturing International (CAM-I)
"I've used this book ...since 1995. From the outset this text has been revolutionary in its focus on creating value through innovative performance measurement and control. This theme resonates with our students who have taken financial accounting, finance and corporate strategy and understand the importance of securing competitive advantage through distinctive managerial practices." – Shannon Anderson, Rice UniversityFrom the Back Cover:
Each of the text authors—Anthony A. Atkinson, Robert S. Kaplan, and S. Mark Young—is both a scholar and a top consultant for Fortune 500 and smaller companies. As a result, they have a unique focus: to help readers better understand management accounting topics, research, and issues from the perspective of a business manager.
"About this title" may belong to another edition of this title.
Book Description Prentice-Hall International, 1997. Paperback. Book Condition: Used; Very Good. Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bookseller Inventory # CHL1647995
Book Description Prentice-Hall International 31/12/1997, 1997. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780132621632
Book Description Prentice-Hall International 31/12/1997, 1997. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780132621632
Book Description Prentice-Hall International, 1997. Paperback. Book Condition: Fair. Sent from the UK within 24 hours. EXPEDITED UK DELIVERY AVAILABLE. Bookseller Inventory # BBI1889531
Book Description Pearson Education, 1996. Book Condition: Good. 2nd Edition. N/A. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP80111501
Book Description Pearson Education (US), 01.11.1996., 1996. Auflage: 2nd International edition. 741 S., Gebraucht, gut, Einband Innenseite hinten mit Namenseintrag. Buchseiten gut. Sprache: Deutsch Gewicht in Gramm: 1428 25,2 x 20,4 x 2,8 cm, Broschiert. Bookseller Inventory # 109440
Book Description Prentice Hall International, New Jersey, 1997. Soft Cover. Book Condition: Good, Worn, Notes. Anonymous (illustrator). Second. Heavy book - extra charges may apply. Size: 8 " x 10 ". Bookseller Inventory # 019792