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For undergraduate Marketing Research courses. Basic Marketing Research usesExcel(t) add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.
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- PublisherPearson
- Publication date2011
- ISBN 10 0132598965
- ISBN 13 9780132598965
- BindingPaperback
- Edition number3
- Number of pages416
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Basic Marketing Research with Excel: International Edition
Published by
Pearson Education (US), United States
(2011)
ISBN 10: 0132598965
ISBN 13: 9780132598965
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Paperback
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Book Description Paperback. Condition: Very Good. A concise presentation of marketing research fundamentals. Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers. The ISBN above is just for the standalone book, if you want the book/IBM (R) SPSS (R) 18.0 Integrated Student Version you shoud order the ISBN listed below. 0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM (R) SPSS (R) 18.0 Integrated Student Version Package Package consists of 0132151715 / 9780132151719 IBM (R) SPSS (R) 18.0 Integrated Student Version 0135078229 / 9780135078228 Basic Marketing Research with Excel . The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005787783
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Basic Marketing Research with Excel: International Edition
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Book Description Condition: Good. Most items will be dispatched the same or the next working day. A few small marks or stains to the page edges/pages . A tan to the page edges/pages . Minor shelf wear. Seller Inventory # wbb0022479706
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