Marketing: Real People, Real Choices Plus New MyMarketingLab with Pearson eText -- Access Card Package - Softcover

Solomon, Michael R.; Marshall, Greg W.; Stuart, Elnora W.

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9780132577533: Marketing: Real People, Real Choices Plus New MyMarketingLab with Pearson eText -- Access Card Package

Softcover

ISBN 10: 0132577534 ISBN 13: 9780132577533

Publisher: Prentice Hall, 2011

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Real people, real choices–give students a real feel for marketing.

Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.

The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

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