A revision of a visionary introduction to management accounting. This full-color, well-illustrated and heavily supplemented textbook is intended for sophomores or first-year MBAs. Thoroughly modern treatment focuses on the uses of accounting information to assist managers in making decisions in all aspects of their business activities. This book is oriented toward the modern user's approach that addresses how business managers need to use management accounting information.
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"The principles contained in this book are relevant to us on a daily basis as we make decisions that impact the sales and profits of the Butterfinger candy bar franchise. We use the tools to evaluate media spending, to determine the extent to which we customize product offerings for retailers, to determine when to increase/decrease number of SKUs in the franchise, to identify significant consumer complaints with the product so as to determine corrective action, etc. This is a must read for anyone interested in growing a business." – Anne Loveland, Associate Marketing Manager, Nestle USA
"The workplace has changed and so must the workforce. Accountants must now do more than keep the score–they must help make it. The creation and measurement of value is what business is about. The new edition provides the reader with the toolset to take on these new challenges. Filled with practical cases studies and examples, here's the roadmap to finance's new job requirements." – Peter A. Zampino, Director of Research, Consortium for Advanced Manufacturing International (CAM-I)
"I've used this book ...since 1995. From the outset this text has been revolutionary in its focus on creating value through innovative performance measurement and control. This theme resonates with our students who have taken financial accounting, finance and corporate strategy and understand the importance of securing competitive advantage through distinctive managerial practices." – Shannon Anderson, Rice University
Each of the text authors—Anthony A. Atkinson, Robert S. Kaplan, and S. Mark Young—is both a scholar and a top consultant for Fortune 500 and smaller companies. As a result, they have a unique focus: to help readers better understand management accounting topics, research, and issues from the perspective of a business manager.
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Book Description Condition: New. New. In shrink wrap. Looks like an interesting title! 5.1. Seller Inventory # Q-0132557614