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The Strategy and Tactics of Pricing: International Edition - Softcover

 
9780132546133: The Strategy and Tactics of Pricing: International Edition
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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing
shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
 
 

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  • PublisherPearson
  • Publication date2010
  • ISBN 10 0132546132
  • ISBN 13 9780132546133
  • BindingPaperback
  • Edition number5
  • Number of pages352
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ISBN 10: 0132546132 ISBN 13: 9780132546133
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