The Strategy and Tactics of Pricing: International Version

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9780132546133: The Strategy and Tactics of Pricing: International Version

Paperback. Pub Date :2010-01-02 Pages: 352 Language: English Publisher: Pearson A comprehensive and practical. step-by-step guide to pricing analysis and strategy development The Strategy and Tactics of Pricing shows readers how to manage markets strategically. -rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

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Nagle, Thomas; Hogan, John; Zale, Joseph
ISBN 10: 0132546132 ISBN 13: 9780132546133
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Thomas T. Nagle . John E. H.
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