A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.
"synopsis" may belong to another edition of this title.
Book Description 2010. Soft cover. Book Condition: New. Ship out 1-2 business day,good, Free tracking number usually 2-4 biz days delivery to worldwide Same shipping fee with US, Canada,Europe country, Australia, item will ship out from either LA or Asia. Bookseller Inventory # ABE-12542921029
Book Description Pearson, 2010. Paperback. Book Condition: New. Never used!. Bookseller Inventory # P110132546132
Book Description Pearson Academic, 2010. Paperback. Book Condition: New. Bookseller Inventory # DADAX0132546132