The Strategy and Tactics of Pricing: International Version

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9780132546133: The Strategy and Tactics of Pricing: International Version

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing
shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
 
 

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Nagle, Thomas; Hogan, John; Zale, Joseph
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Nagle, Thomas; Hogan, John; Zale, Joseph
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Nagle, Thomas; Hogan, John; Zale, Joseph
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Book Description PIE (PS), 2010. Book Condition: Brand New. International Edition. Softcover. This is a Brand New Textbook Wrapped MINT in the plastic. Ship from Multiple Locations, including Malaysia, Singapore, and Thailand. Shipping should take from 3-4 business days within US, Canada, UK, and other EU countries, 2-3 business days within Australia, Japan, and Singapore; for faster processing time, please choose to ship with Expedite. Thank you for looking! [6133sPSTheStratTactPriciNagle]. Bookseller Inventory # 978013254613384

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