The Strategy and Tactics of Pricing: International Edition

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9780132546133: The Strategy and Tactics of Pricing: International Edition

A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically-rather than simply calculate pricing based on product and profit-in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today's markets.

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Nagle, Thomas; Hogan, John; Zale, Joseph
ISBN 10: 0132546132 ISBN 13: 9780132546133
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Thomas T. Nagle . John E. H.
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Thomas T. Nagle
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