Framework for Marketing Management (5th Edition)

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9780132539302: Framework for Marketing Management (5th Edition)

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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Philip Kotler , Kevin Keller
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Kotler, Philip; Keller, Kevin Lane; Wood, Marian Burk
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