Gaining and Sustaining Competitive Advantage

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9780132479066: Gaining and Sustaining Competitive Advantage

Explore the most up-to-date research in the field of strategic management.

Gaining and Sustaining Competitive Advantage provides readers and practitioners with the most up-to-date research in a way that helps them see how the concepts can be applied to the real business world. Barney explores the impact of the recent global business changes in relation to the competitive context of firms and their ability to generate and sustain competitive advantages.

The fourth edition has been thoroughly updated to include the latest research in the field.

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New, ship fast, delivered in 5 days in UK. No PO Box.

Review:

"I love the strong disciplinary foundation in I/O economics and financial economics. This more than anything distinguishes the book from its peers." - Dr. Brain Shaffer, University of Maryland, College Park"I like that the subjects are presented completely with topics organized around strategies, not environments. Also, I like that strategy formulation and implementation are discussed together rather than as separate topics." - Dr. Jacquelynne McLellan, Frostburg State University"The single thing I like best about this test is its excellent grounding in the strategy literature. As one who tries to bring current research into the classroom and be very up front about where the literature is in flux, I - and the students - really appreciate the way this text opens up the theory." - Dr. Ken A. Smith, Syracuse University

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Barney, Jay B.
Published by FT Press
ISBN 10: 0132479060 ISBN 13: 9780132479066
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Jay Barney
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Book Description Pearson, 2010. Paperback. Book Condition: Brand New. 4th edition. 512 pages. In Stock. Bookseller Inventory # zk0132479060

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