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Essentials of Entrepreneurship and Small Business Management: Global Edition - Softcover

 
9780132453264: Essentials of Entrepreneurship and Small Business Management: Global Edition
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For courses in Small Business Management, Entrepreneurship, New Venture Creation, and New Venture Management.

The tools to launch a new venture and the knowledge for entrepreneurial success.

With a practical, “hands on” approach to entrepreneurship, this text aims to provide students with the knowledge and tools they need to launch a business so that it has the greatest chance for success.

The sixth edition keeps pace with the fast-growing and ever-changing world of entrepreneurship by including updated content, statistics, and examples, as well as new cases and a new sample business plan.  

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Concise, Contemporary, and Practical The ideal tool for the next generation of entrepreneurs!

A time-tested book that todays students need to master the most essential and critical issues involved in starting and managing a successful new business venture.

Take a look!

  • New Sections on "Building a Business Plan," and "Putting the Business Plan to Work."
  • Sample business plan for Sluggers, an indoor pitching/batting cage, included both in the text and on the Web site.
  • A dedicated Web site at www.prenhall.com/zimmerer includes numerous links to relevant small business sites, complete chapter summaries with quizzes, and other valuable teaching and learning resources.

"About this title" may belong to another edition of this title.

  • PublisherPearson Education
  • Publication date2010
  • ISBN 10 0132453266
  • ISBN 13 9780132453264
  • BindingPaperback
  • Edition number6
  • Number of pages648
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Other Popular Editions of the Same Title

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ISBN 10:  0132294389 ISBN 13:  9780132294386
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