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Merging practice with theory, this introduction to marketing portrays the state of the art, providing full coverage of all major aspects of marketing, including strategic planning, demographics, marketing information systems, pricing, integrating, and analyzing marketing plans.
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- PublisherPearson Education (US)
- Publication date1996
- ISBN 10 0132426110
- ISBN 13 9780132426114
- BindingHardcover
- Number of pages816
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Marketing
Published by
Pearson College Div
(1996)
ISBN 10: 0132426110
ISBN 13: 9780132426114
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Marketing
Published by
Pearson College Div
(1996)
ISBN 10: 0132426110
ISBN 13: 9780132426114
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Hardcover
Quantity: 1
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