Total Global Strategy

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9780132374729: Total Global Strategy

A uniquely integrated view of the global strategy issues facing firms today.

 

Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies.

 

The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

 

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Yip, George S. & Hult, G. Tomas M.
Published by Pearson (2011)
ISBN 10: 0132374722 ISBN 13: 9780132374729
Used Paperback Quantity Available: 2
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Book Description Pearson, 2011. Paperback. Book Condition: Good. Sent within 24 hours. Expedited UK delivery available. Third edition. Bookseller Inventory # BBI2157505

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