The Momentum Effect: How to Ignite Exceptional Growth

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9780132363426: The Momentum Effect: How to Ignite Exceptional Growth

A few rare companies have discovered the secret to sustained high growth: momentum. They’ve learned how to create the conditions that lead to exceptional organic growth–which feeds on itself, continually accelerating the business forward. In The Momentum Effect, J.C. Larreche introduces a complete framework for gaining momentum, keeping it, and harnessing its power. Drawing on new research and powerful case studies, Larreche demonstrates the stunning role of momentum in value creation. He sets out the process for developing the “power offers” that lie at the heart of this powerful force. This book offers a systematic process for creating momentum that will work in any business, in any industry, and under any market conditions. You’ll learn how to create new value through a momentum strategy and build the leadership competencies to deliver highly profitable growth over the next six months…five years…even decades.

 

•Pioneer or die: drive momentum and harness its stunning power
How momentum-powered firms create 80% more shareholder value

•Understand the drivers of momentum strategy
Craft power offers, mobilize for growth, and more

•Master the Momentum Process: design and execution
Eight specific steps to implement a long-term winning momentum strategy

•Climb the five-step Momentum Leadership Ladder
How leaders can systematically generate and direct momentum

 

"This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!"

—Sir Richard Branson

 

"J.C. Larreche’s book, The Momentum Effect, is a must-read. It highlights why more marketing spend and further value extraction are not the key determinants for future growth. To create powerful momentum for exceptional growth, it is essential to offer innovative value to the marketplace. The Momentum Effect outlines just how to achieve this. The results are illuminating.

–W. Chan Kim & Renée Mauborgne, Authors of Blue Ocean Strategy

 

"How can companies achieve exceptional and sustained growth? The Momentum Effect explores this challenge and reveals successful strategies for originating new sources of growth and value from customers with the power to unlock great potential.”

–Dr. Daniel Vasella, Chairman & CEO, Novartis AG, Basel/Switzerland

 

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Review:

"Momentum does offer a big unifying theory... Read and enjoy this book." - Financial Times, May 2008

 

"Larreche's research throws new light on age-old debates about marketing budgets and marketing effectiveness" - Marketing Week May 2008

From the Back Cover:

[ FRONT JACKET ]

 

"This book shows you how to build momentum for growth and leave your competitors trailing far in your wake!"

Richard Branson, Founder, Virgin Atlantic Airways

 

[ BACK JACKET ]

 

“The Momentum Effect is a must-read.”

W. Chan Kim & Renee Mauborgne, authors of the international bestseller, Blue Ocean Strategy

 

“Larreche has codified the holy-grail of self-sustaining growth.”

Alan Hughes, CEO First Direct Bank, 1999-2004

 

“A masterclass from one of the greatest of business thinkers.”

Lord Birt, Director-General of the BBC, 1992-2000 and Strategy Advisor to the UK Prime Minister, 2000-05

 

“… an extremely valuable tool for every business executive.”

Henri de Castries, Chairman of the Management Board, AXA

 

Growth: Exceptional, sustainable, profitable growth. That’s what some companies deliver, year after year. Their secret? Momentum: a growth that feeds on itself, helping these businesses pick up speed while their competitors tire and fade.

 

The Momentum Effect reveals the secret of these extraordinarily successful companies and offers you a smarter way to deliver exceptional growth for your business. This ground-breaking new book sets out a clear eight step process for systematically creating momentum for any company, in any industry, under any market conditions. Some business leaders talk about “catching the wave”. Not smart leaders: That’s too passive. Smart leaders actively build their own wave by igniting the touchpaper of effortless, frictionless growth. Then they harness its momentum to deliver sustained exceptional growth that leaves their competitors trailing in their wake.

 

 

The Momentum Effect – the definitive rules of growth for every business, in every situation

 

 

[ FRONT FLAP ]

 

Delivering profitable growth year after year is the number-one, non-negotiable imperative facing anyone in business today. Many companies struggle to meet this target, others achieve it in fits and starts, but only a select few consistently beat it. How do these world-beaters do it? The answer lies in The Momentum Effect. This is the book that will help you:

·         Gain, maintain or regain momentum in 8 clear steps

·         Discover unfulfilled customer needs and untapped opportunities

·         Craft power offers that create customer traction

·         Mobilize positive emotions outside and inside your organization

·         Energize your team

·         Deliver exceptional growth year after year after year

·         Outsmart your competitors to leave them trailing in your wake!

 

The exciting discoveries and inspiring guidelines presented in The Momentum Effect draw on a rigorous empirical study of the world’s largest companies, which examined their growth in revenues, profits, and shareholder value over 20 years. This study was complemented by in-depth studies of a vast number of large and small businesses that have enjoyed periods of exceptional growth over the last 50 years. Read their stories, then find your own momentum.

 

Can your company afford to be without The Momentum Effect?

 

 

 [ BACK FLAP ]

 

 

[photo to be added]

 

About the author

 

J.C. Larreche is Professor at INSEAD, France, where he holds the Alfred H. Heineken Chair. It was as a student at Stanford that he was first nicknamed “J.C.” by his friends. It was also there, in the midst of Silicon Valley, that he developed an interest in the way some firms achieve exceptional growth while others don’t. Since then, his research, teaching, and consulting activities have focused on the discovery of systematic and practical ways to help businesses achieve quality growth that is not only exceptional but also sustainable.

 

J.C. has always combined his academic life with a business career, and is particularly attuned to the practical day-to-day realities which executives have to deal with.  He is a renowned consultant with leading global corporations, most of them listed in the global Fortune 500. Aged just 35 he was appointed a non-executive director of the multinational firm that became ReckittBenckiser, and he kept that position for the exceptionally long tenure of 18 years. He is the author and co-author of many books and articles, as well as Markstrat, the leading strategic marketing simulation used by more than a million executives worldwide.

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