Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle
“Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.”
—Steve Burke, President, Comcast Cable Communications, Philadelphia, PA
"Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.”
—Praveen Gupta, Editor-in-Chief,International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL
Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.
This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.
Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.
How we got into this mess–and how to get out of it
The myth of perpetuity and the dark side of success
Reinventing success: no more Defend and Extend
Creating your new Success Formulas and keeping them competitively advantaged
Why “thinking outside the box” doesn’t work
First, get outside the box. Then, think!
Maintaining ”The Phoenix Principle” for long-term success
Practicing Disruption until it comes naturally
"synopsis" may belong to another edition of this title.
Adam Hartung has been a successful entrepreneur, executive in three Fortune 100 companies, and business consultant with leading firms such as Boston Consulting Group, Coopers & Lybrand, and Index. For 30 years he has created growth through innovation and breakthrough strategy in positions from middle management to CEO. Currently a strategy consultant and public speaker, he is Managing Partner of Spark Partners strategy and organizational transformation consultancy. He holds an MBA with Distinction from the Harvard Business School. He lives in suburban Chicago.
"About this title" may belong to another edition of this title.
Book Description FT Press. Hardcover. Book Condition: New. 0132343916 New Book, may have some minor shelf wear. Hard cover. Fast Shipping, Excellent Customer Service, Satisfaction Guaranteed. Bookseller Inventory # L-5-461
Book Description Book Condition: New. Gift Quality Book in Excellent Condition. Bookseller Inventory # 36S9KG001DU5
Book Description FT Press, 2008. Hardcover. Book Condition: New. HARDCOVER, BRAND NEW, Perfect Shape, No Black Remainder Mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Bookseller Inventory # 9034941
Book Description FT Press, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132343916
Book Description FT Press, 2008. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0132343916
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801323439161.0
Book Description FT Press, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110132343916