With more than 900 million consumers, the continent of Africa is one of the world’s fastest growing markets. In Africa Rising, renowned global business consultant Vijay Mahajan reveals this remarkable marketplace as a continent with massive needs and surprising buying power.
Crossing thousands of miles across the continent, he shares the lessons that Africa’s businesses have learned about succeeding on the continent...shows how global companies are succeeding despite Africa’s unique political, economic, and resource challenges...introduces local entrepreneurs and foreign investors who are building a remarkable spectrum of profitable and sustainable business opportunities even in the most challenging locations...reveals how India and China are staking out huge positions throughout Africa...and shows the power of the diaspora in driving investment and development.
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HardCover. Pub Date :2008-09-01 Pages: 260 Language: English Publisher: Wharton School Publishing This offer can only be shipped to the states listed below in the dropdown Alaska Arizona California Connecticut Delaware Georgia Indiana Kansas Kentucky Massachusetts Montana Nevada New Hampshire New Jersey New York North Carolina North Dakota Oregon Pennsylvania Tennessee Texas Virginia Washington West Virginia WisconsinReview:
"a revealing primer for businesses hoping to gain a foothold on the continent. Part travelogue, part textbook, part who's who of global businesses operating on the continenet..." - This is Africa (readership 100,000)
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Book Description Pearson Prentice Hall, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110132339420
Book Description Wharton School Pub, 2008. Hardcover. Book Condition: Brand New. 1st edition. 260 pages. 9.25x6.25x1.25 inches. In Stock. Bookseller Inventory # zk0132339420
Book Description Pearson Prentice Hall, 2008. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0132339420
Book Description Pearson Prentice Hall. Hardcover. Book Condition: New. 0132339420 New Condition. Bookseller Inventory # NEW6.0050883
Book Description Pearson Prentice Hall, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132339420
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801323394211.0