Entrepreneurship (4th Edition)

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9780132281744: Entrepreneurship (4th Edition)

For courses in Entrepreneurship and Small Business Management.

 

At the heart of a successful business is a sound business plan. Capturing this reality, Entrepreneurship, 4th Edition focuses on basic entrepreneurial concepts and demonstrates how to develop an effective and thorough business plan. Organized in two-parts, it discusses ways to start, manage, and grow a business, all within the context of a sound business plan. Unique in emphasis, it blends theory and practice, current entrepreneurial research and concerns, and step-by-step guidelines for developing a business plan. Case examples and sample business plans keep readers motivated and help them learn how to transform their own ideas into their own entrepreneurial success.

 

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From the Publisher:

Going well beyond the standard entrepreneurial topics to address issues not usually found in other texts, this text features chapters on the various aspects of entrepreneurship (e.g., starting, buying, and franchising; home-based businesses; family businesses); an emphasis on how self-employment affects the entrepreneur and his/her family; and a complete, step-by-step guide to developing and writing a business plan -- with specific questions and checklists.

From the Back Cover:

KEY BENEFITS: Less than 50% of new firms survive the 4-year mark, therefore writing a sound business plan and working that plan effectively is essential. This book addresses the key elements in an effective business plan including start-up costs and financing, personnel, financial statements, marketing, legal issues and insurance. Filled with real world examples, it includes actual business plans, current business opportunities in emerging markets and interesting case studies to help readers test their own entrepreneurial ideas. The latest research regarding the decision to become an entrepreneur is particularly helpful to anyone considering their own business. Each book includes a companion CD-ROM to reinforce concepts. Basic entrepreneurial concepts including how to enter a market i.e. start-up, buying an existing business, franchising, etc. along with the feasibility of each. Includes specific updates and obstacles regarding women-owned and minority-owned businesses; the pros and cons of home-based businesses; special considerations of entrepreneurship; and legal changes in overtime pay. New product development and growing a business are also discussed. Includes an outstanding step-by-step template for writing a business plan. THE A great resource for anyone interested in starting a business.

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