Strategic Management in Action

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9780132277471: Strategic Management in Action

For undergraduate and graduate courses in Strategic Management.

Strategic Management in Action, 4/e, clearly illustrates the most current strategic management practices today by presenting theories, ethical dilemmas, and unique strategies of real managers and organizations in action.

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Continuing the tradition of the previous edition, Strategic Management in Action, 2e integrates the most current strategic management theories and practices in an engaging and exciting format.

Features!
  • New! Comprehensive cases at the end of the text including companies such as Amazon.com, Levi-Strauss, and Starbucks.
  • New! "Strategic Management in an E-Business World" boxes in every chapter explore e-business concepts and how decision makers are dealing with the dynamic changes taking place in that area. "
  • New! "Strategic Management-The Global Perspective" boxes in each chapter emphasize the international scope of today's business environment and examples from companies around the world.
  • New! "The Grey Zone" asks students to think about the ethical implications inherent in strategic decision making.
  • A Companion Web site-Gives students access to online study guides, Internet resources, and related exercises. Visit the site at www.prenhall.com/coulter.

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