As refreshing as its tone is the innovative approach this book takes to economic theory and agricultural marketing strategies. This book offers versatility by covering a wide range of topics that include both traditional economic theory and organizational economics. Novice readers will gravitate to the inviting writing style and colorful examples. All in a single source, readers will find contemporary treatment of economics and price analysis, agricultural prices and markets, agribusiness marketing strategies and more!
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Written for courses in agricultural marketing, agricultural price analysis, economics of agricultural marketing, and agribusiness marketing, this text offers a contemporary treatment of all the core agricultural price analyses and marketing topics covered in these undergraduate courses. The text also goes further to include organization economics material, such as tacit collusion and empirical price analysis using regression, and consumer research. Norwood and Lusk have written in an informal tone, offering many colorful examples that are familiar to today’s undergraduate students.
Bailey Norwood grew up in the Low Country of South Carolina breaking horses, losing money by entering roping and bareback riding rodeo events, working on farms, hunting, fishing, and all the normal South Carolina activities. His interest in agriculture and the persistence of his parents led him to enroll at Clemson University where he majored in agricultural economics. Inspired by brilliant and enthusiastic teachers, Bailey decided that he too wanted to become a professor of agricultural economics.
The pursuit of this dream saw him through Kansas State University where he received a Masters’ Degree in Agricultural Economics, and North Carolina State University where he earned a Ph.D. in Economics. Professor Norwood is now an assistant professor at Oklahoma State University, where he enjoys teaching and advising a large number of agricultural economics students. Teaching is his number one passion, and Dr. Norwood is known for hosting creative and entertaining lectures. His unique and effective teaching style has earned him two national teaching awards in only four years of teaching.
While educating students is Professor Norwood’s first priority, his resume shows an outstanding track record in research as well. Publishing over 17 articles in scientific journals, Dr. Norwood has also received the Outstanding Journal Article one of the profession’s highest rated journals. Like teaching, Bailey has demonstrated a proficiency at researching diverse subjects. His research articles encompass agricultural production, statistical methodology, environmental economics, agricultural policy, and product marketing.
Professor Norwood has thoroughly enjoyed writing this textbook, and wishes the students the best of luck in their studies and career!
Jayson Lusk is Professor and Willard Sparks Endowed Chair in the Department of Agricultural Economics at Oklahoma State University. Prior to arriving at Oklahoma State, Lusk was an assistant professor in the Department of Agricultural Economics at Mississippi State University and an associate professor in the Department of Agricultural Economics at Purdue University. Dr. Lusk has a Ph.D. in Agricultural Economics from Kansas State University and a B.S. in Food Technology from Texas Tech University, where he was named Outstanding Student in the College of Agricultural and Life Sciences in 1997. At Kansas State, Dr. Lusk was a USDA National Needs Fellow and was awarded the Gamma Sigma Delta Outstanding Dissertation Award in 2000. Dr. Lusk is originally from the Texas Panhandle, where he spent his summers working on local cotton farms.
Lusk conducts research primarily related to consumer behavior and decision making, food marketing and policy, and non-market valuation. Since 2001, Lusk has published more than 50 articles in peer reviewed journals, has won several published research awards,and has received in excess of $2 million in external grants to support his research. Lusk currently serves as associate editor for the American Journal of Agricultural Economics and the Journal of Agricultural and Food Industrial Organization and is past chair of the American Agricultural Economics Association’s Food and Agricultural Marketing Policy Section. Lusk teaches a graduate level course in primary data collection and analysis and is the author of book on experimental auctions published by Cambridge University Press.
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