Consumer Behavior: Buying, Having, and Being

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9780132186940: Consumer Behavior: Buying, Having, and Being

For undergraduate and MBA courses in Consumer Behavior.
 

Solomon's Consumer Behavior, 7e is a market leader because it goes beyond the "act of buying" by presenting an engaging, balanced and global perspective.

"synopsis" may belong to another edition of this title.

Review:

'An excellent extension of a first-rate consumer behaviour text for the European market. The authors have excelled themselves in both coverage and treatment. I would recommend it to students of consumer behaviour at all levels'

Professor Gordon R.Foxall

University of Wales

'Finally! A textbook that focuses on the diversity of European consumption culture. To be strongly recommended to all who want to increase their understanding of consumer behaviour beyond the traditional approaches and the American marketplace.'

Dr Suzanne C.Beckmann

Copenhagen Business School

Review:

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations)

Vol. 26, Issue 1, Journal of Consumer Policy.

"About this title" may belong to another edition of this title.

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