Consumer Behavior

3.89 avg rating
( 211 ratings by Goodreads )
 
9780132186940: Consumer Behavior

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research.

A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture.

For brand managers, marketing research analysts, and account executives.

"synopsis" may belong to another edition of this title.

About the Author:

About the Author

 

Michael R. Solomon, Ph.D., is the Human Sciences Professor of Consumer Behavior in the Department of Consumer Affairs, College of Human Sciences, at Auburn University. Prior to joining Auburn in 1995, he was Chairman of the Department of Marketing in the School of Business at Rutgers University, New Brunswick, New Jersey. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at the University of North Carolina at Chapel Hill in 1981. He received the Cutty Sark Men’s Fashion Award for his research on the psychological aspects of clothing. In 1996 he was awarded the Fulbright/FLAD Chair in Market Globalization by the U.S. Fulbright Commission and the Government of Portugal.

 

Professor Solomon’s primary research interests include consumer behavior and lifestyle issues, online research methodologies, the symbolic aspects of products, the psychology of fashion, decoration, and image, and services marketing. He has published numerous articles on these and related topics in academic journals, and he has delivered invited lectures on these subjects in the United Kingdom, Scandinavia, Australia, and Latin America. His research has been funded by the American Academy of Advertising, the American Marketing Association, the International Council of Shopping Centers, the U.S. Department of Agriculture, and the U.S. Department of Commerce. He currently sits on the Editorial Boards of the Journal of Consumer Behaviour the Journal of Retailing, and the European Business Review, and he was elected to the Board of Governors of the Academy of Marketing Science. Professor Solomon was ranked as one of the fifteen most widely cited scholars in the academic behavioral sciences/fashion literature, and as one of the ten most productive researchers in the field of advertising and marketing communications.

 

In addition to his academic activities, Professor Solomon is a frequent contributor to mass media. He is the author of Conquering Consumerspace: Marketing Strategies for a Branded World, which was published in 2003. His feature articles have appeared in such magazines as Psychology Today, Gentleman’s Quarterly, and Savvy. He has been quoted in numerous national magazines and newspapers, including Allure, Elle, Glamour, Mademoiselle, Mirabella, Newsweek, New York Times, Self, USA Today, and Wall Street Journal. He has been interviewed numerous times on radio and television, including appearances on Today, Good Morning America, CNBC, Channel One, Inside Edition, Newsweek on the Air, the Wall Street Journal Radio Network, and National Public Radio. Professor Solomon advises numerous companies on issues related to consumer behavior, services marketing, retailing, and advertising and he is a Director of Mind/Share, Inc., a consulting firm specializing in online consumer research. He frequently addresses business groups on strategic issues related to consumer behavior. Professor Solomon currently lives in Auburn, Alabama, with his wife, Gail, their three children, Amanda, Zachary, and Alexandra–and their pug Kelbie Rae.

Review:

This textbook provides a comprehensive introduction to consumer behaviour. Its focus is on how consumer behaviour research and concepts can inform and be applied to strategic marketing issues. It highlights the diversity of European values, popular culture, lifestyles, and consumption. This second edition has been completely revised and updated and is supported by Websites for both students and lecturers (with downloadable Instructor's Manual and PowerPoint presentations) Vol. 26, Issue 1, "Journal of Consumer Policy."

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Michael R. Solomon
Published by Prentice Hall (2006)
ISBN 10: 0132186942 ISBN 13: 9780132186940
New Hardcover Quantity Available: 1
Seller:
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # M0132186942

More Information About This Seller | Ask Bookseller a Question

Buy New
20.78
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Michael R. Solomon
Published by Prentice Hall PTR
ISBN 10: 0132186942 ISBN 13: 9780132186940
New Soft cover Quantity Available: 1
International Edition
Seller:
Supernew USA
(Bangkok, ., Thailand)
Rating
[?]

Book Description Prentice Hall PTR. Soft cover. Book Condition: New. Premium quality books.New, 7th Edition, Color Print, International Edition . Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 0132186942

More Information About This Seller | Ask Bookseller a Question

Buy New
24.02
Convert Currency

Add to Basket

Shipping: 7.53
From Thailand to U.S.A.
Destination, Rates & Speeds

3.

Solomon, Michael R.
Published by Prentice Hall (2006)
ISBN 10: 0132186942 ISBN 13: 9780132186940
New Hardcover Quantity Available: 2
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. Never used!. Bookseller Inventory # P110132186942

More Information About This Seller | Ask Bookseller a Question

Buy New
31.79
Convert Currency

Add to Basket

Shipping: 1.50
Within U.S.A.
Destination, Rates & Speeds

4.

Michael R. Solomon
Published by Prentice Hall (2006)
ISBN 10: 0132186942 ISBN 13: 9780132186940
New Hardcover Quantity Available: 1
Seller:
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0132186942

More Information About This Seller | Ask Bookseller a Question

Buy New
32.59
Convert Currency

Add to Basket

Shipping: 3
Within U.S.A.
Destination, Rates & Speeds

5.

Solomon, Michael R.
Published by Prentice Hall, Upper Saddle River, NJ (2007)
ISBN 10: 0132186942 ISBN 13: 9780132186940
New Hardcover Quantity Available: 1
Seller:
a2zbooks
(Burgin, KY, U.S.A.)
Rating
[?]

Book Description Prentice Hall, Upper Saddle River, NJ, 2007. Hardcover. Book Condition: New. 7th Edition. Still in Shrinkwrap Quantity Available: 1. Category: Business, Finance & Marketing; ISBN: 0132186942. ISBN/EAN: 9780132186940. Pictures of this item not already displayed here available upon request. Inventory No: 1560795438. Bookseller Inventory # 1560795438

More Information About This Seller | Ask Bookseller a Question

Buy New
99.60
Convert Currency

Add to Basket

Shipping: 3.50
Within U.S.A.
Destination, Rates & Speeds