Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport.
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Book Description Prentice Hall, 1914. Book Condition: Good. 5th Edition. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP97309295