For courses in Sports Marketing.
Help students understand the business of sports through a practitioner’s perspective.
Written from the perspective of those who’ve been actively involved in the sports business, Sports Marketing addresses business and marketing issues pertinent to sports as observed by the practitioners and scholars themselves. Through its extensive presentation of current information, this text also helps encourage students to get actively involved and engaged in the process of sports entertainment.
Present information from the field:
Put students’ analytical skills into play:
Preview the chapter’s game plan: Lead-in vignettes. Each chapter begins with a vignette related to sports marketing and the content of the chapter. The vignette describes a practice or occurrence that illustrates a topic appearing in the chapter, setting the stage for more in-depth coverage in the chapter.
Get students ready for the big leagues: Career planning. Many students take a sports marketing course because they have a serious interest in pursuing a career in sports business. In order to help students plan for their future careers, the final chapter contains:
-Information about different career opportunities in sports marketing.
-Steps students can take to position themselves as job candidates.
-Advice on career planning and management from a panel of the book’s industry experts.
"synopsis" may belong to another edition of this title.
Michael Fetchko is co-director of The Pittsburgh Center for Sports Media and Marketing at Point Park University, USA.
Donald P. Roy is professor of marketing at Middle Tennessee State University, USA.
Kenneth E. Clow is a Professor of Marketing and holder of the Biedenharn Endowed Chair of Business in the College of Business Administration at University of Louisiana Monroe, USA.
"About this title" may belong to another edition of this title.
Book Description Routledge. Hardcover. Book Condition: New. 0132135469 Brand New Never Used, We Ship Daily. Bookseller Inventory # SKU005729
Book Description Book Condition: New. New Book. Bookseller Inventory # 0132135469SBK
Book Description Book Condition: New. Brand New Book In Mint condition. Shipping with Trackable Method. No APO/FPO Addresses Please. Bookseller Inventory # 9780132135467NHS
Book Description Routledge, 2012. Hardcover. Book Condition: New. book. Bookseller Inventory # 0132135469
Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0132135469BNA
Book Description Routledge, 2016. Hardcover. Book Condition: New. Bookseller Inventory # P110132135469
Book Description Book Condition: Brand New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!. Bookseller Inventory # AIND-112541
Book Description Routledge. Hardcover. Book Condition: New. 0132135469 Brand New Book in Perfect Condition.Fast Shipping with tracking number. Bookseller Inventory # YGDA-SRIADHYA-4717
Book Description Book Condition: New. New. US edition. Perfect condition. Customer satisfaction our priority. Bookseller Inventory # ABE-FEB-19151
Book Description Book Condition: Brand New. New. US edition. Customer Satisfaction guaranteed!!. Bookseller Inventory # SHUB19151