BASIC MARKTG RESRCH&SPSS 17.0 INTG STU VERS - Hardcover

Malhotra, Naresh K.

 
9780132134989: BASIC MARKTG RESRCH&SPSS 17.0 INTG STU VERS
Hardcover
ISBN 10: 0132134985 ISBN 13: 9780132134989
Publisher: Prentice Hall, 2009

This specific ISBN edition is currently not available.

Synopsis

For undergraduate-level courses in Marketing Research.

With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.

"synopsis" may belong to another edition of this title.

Publisher
Prentice Hall
Publication date
2009
Language
English
ISBN 10 
0132134985
ISBN 13 
9780132134989
Binding
Hardcover
Edition number
3
Number of pages
672

Other Popular Editions of the Same Title

9780136037903: Basic Marketing Research: United States Edition

Featured Edition

ISBN 10:  0136037909 ISBN 13:  9780136037903
Publisher: Pearson, 2008
Hardcover