Rethinking Marketing: The Entrepreneurial Imperative

 
9780132079495: Rethinking Marketing: The Entrepreneurial Imperative

This book rethinks the basic building blocks of marketing with an entrepreneurial perspective.

Asks questions suing a “what if?” compass in which the emphasis is on asking the right questions, rather than finding the right answers. For entrepreneurs looking to make sense of the many new contributions that have redefined marketing.

 

NOTE: The print may appear lighter in some copies due to the print method used.

 

"synopsis" may belong to another edition of this title.

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Schindehutte, Minet; Morris, Michael; Pitt, Leyland
ISBN 10: 0132079496 ISBN 13: 9780132079495
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Book Description 2008. Paperback. Book Condition: New. 1st. 13mm x 19mm x 228mm. Paperback. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a what if? compass in which the emphasis is on asking the right question.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 384 pages. 0.458. Bookseller Inventory # 9780132079495

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Schindehutte, Minet; Morris, Michael; Pitt, Leyland
ISBN 10: 0132079496 ISBN 13: 9780132079495
New Paperback First Edition Quantity Available: 1
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Book Description 2008. Paperback. Book Condition: New. 1st. 13mm x 19mm x 228mm. Paperback. This book rethinks the basic building blocks of marketing with an entrepreneurial perspective. Asks questions suing a what if? compass in which the emphasis is on asking the r.Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. 384 pages. 0.458. Bookseller Inventory # 9780132079495

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