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Offering an approach to marketing strategy, this text emphasizes relationships, presents relevant material from other fields (such as finance and accounting), and establishes analytical frameworks through which to examine strategic options. Integrating coverage of research findings with observed practice and ideas with traditional notions, the text provides a basis for understanding and implementing all facets of marketing strategy. An instructor's manual is also available (0-02-418265-6).
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- PublisherPrentice Hall
- Publication date1995
- ISBN 10 0132072424
- ISBN 13 9780132072427
- BindingPaperback
- Number of pages500
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Marketing Strategy: Relationships, Offerings, Timing & Resource Allocation
Published by
Prentice Hall
(1995)
ISBN 10: 0132072424
ISBN 13: 9780132072427
Used
Softcover
Quantity: 1
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Book Description Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-B-022-00962
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