Hospitality Manager's Guide to Wines, Beers, and Spirits - Hardcover

Schmid, Albert W.A.

Hardcover

ISBN 10: 0132059681 ISBN 13: 9780132059688

Publisher: Pearson, 2007

Synopsis

This introduction to the history, science and varieties of alcoholic beverages is essential for today’s hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spirits–from the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based). This edition includes a new forward by Ken Rubin, a logical reorganization of early chapters, and material devoted to the management and marketing of beverage operations.

About this title

From the Back Cover:

Designed with the Hospitality Management and Culinary Arts student in mind, the Hospitality Manager's Guide to Wines, Beers, and Spirits explores a subject important to all who will be involved in the hospitality industry. Illustrated with numerous photographs, drawings and charts, and written in a lively and engaging style, this book is a comprehensive introduction to the history, science, and varieties of alcoholic beverages.

Key Features:

• Includes an anecdotal history of alcoholic beverages and their cultural influences
• Comprehensive coverage of important alcoholic beverages all in one book
• Provides a unique organization of wine coverage by the type of grape
• Discusses the importance and variations of wine labels and bottle shapes
• Excellent introduction to the how's and why's of food and beverage pairing
• Easily understood chapter on the biochemical process of fermentation
• Addresses important cost control functions for beverage operations
• Illustrates marketing strategies for successful business operations Provides an overview of profit management techniques for beverage operations
• Complete and current coverage of alcohol safety and responsible service

About the Author:

 

About this edition

• Publisher: Pearson
• Publication date: 2007
• ISBN 10: 0132059681
• ISBN 13: 9780132059688
• Binding: Hardcover
• Edition number: 2
• Number of pages: 320