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Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition - Softcover

 
9780132059589: Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition
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For undergraduate Marketing Research courses.

Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. 

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  • PublisherPearson
  • Publication date2007
  • ISBN 10 0132059584
  • ISBN 13 9780132059589
  • BindingPaperback
  • Edition number2
  • Number of pages544
  • Rating

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