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Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition - Softcover

 
9780132059589: Basic Marketing Research Using Microsoft Excel Data Analysis: United States Edition

Synopsis

For undergraduate Marketing Research courses.

Basic Marketing Research, 2e, utilizes Excel™ add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers. 

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ISBN 10:  0131354213 ISBN 13:  9780131354210
Publisher: Pearson, 2007
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Burns, Alvin C., Bush, Ronald F.
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ISBN 10: 0132059584 ISBN 13: 9780132059589
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Burns, Alvin C.
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