This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.
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Book Description Prentice Hall 25/04/1995, 1995. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780132030014
Book Description Prentice Hall, 1995. Textbook Binding. Book Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence!. Bookseller Inventory # 2083738
Book Description Prentice Hall 25/04/1995, 1995. Book Condition: used-good. - GREAT BOOK IN GOOD OR BETTER CONDITION, NORMALLY SENT SAME DAY FROM WAREHOUSE. Bookseller Inventory # 7719-9780132030014
Book Description Prentice Hall, 1995. Textbook Binding. Book Condition: Good. Marketing Today This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780132030014
Book Description Prentice Hall, 1995. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In good all round condition. Bookseller Inventory # 6302337
Book Description Prentice Hall, 1995. Book Condition: Good. 4th Edition. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP73197297
Book Description Book Condition: Good. Book Condition: Good. Bookseller Inventory # 97801320300144.0
Book Description Book Condition: Very Good. Book Condition: Very Good. Bookseller Inventory # 97801320300143.0
Book Description Prentice Hall, 1995. No binding. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-006-21-5560105