Oliver Marketing Today

ISBN 13: 9780132030014

Marketing Today

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9780132030014: Marketing Today

This edition features a new chapter on marketing in the public sector along with new sections on competition and complexity; scanning databases; database marketing; co-operative strategies; developing marketing strategy; product planning; sales promotion; direct channels; competition; saturation; and internationalism. Examples are taken from many international companies, for example Ford, Pirelli, Benetton, Mars, Coca-Cola, and Proctor and Gamble.

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Oliver
Published by Prentice Hall 25/04/1995 (1995)
ISBN 10: 0132030012 ISBN 13: 9780132030014
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Book Description Prentice Hall 25/04/1995, 1995. Book Condition: Good. Will be shipped promptly from UK warehouse. Book is in good condition with no missing pages, no damage or soiling and tight spine. There may be some dog-eared pages showing previous use but overall a great book. Bookseller Inventory # 9053-9780132030014

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Oliver
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Book Description Prentice Hall, 1995. Textbook Binding. Book Condition: Good. Marketing Today This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our UK warehouse. We offer a money back guarantee if you are not satisfied. Bookseller Inventory # 9053-9780132030014

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Published by Prentice Hall 25/04/1995 (1995)
ISBN 10: 0132030012 ISBN 13: 9780132030014
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Book Description Prentice Hall 25/04/1995, 1995. Book Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Bookseller Inventory # 7719-9780132030014

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Book Description Prentice Hall, 1995. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. With usual stamps and markings, In good all round condition. Bookseller Inventory # 6302337

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Book Description Prentice Hall, 1995. Book Condition: Good. 4th Edition. N/A. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP73197297

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Book Description Prentice Hall, 1995. No binding. Book Condition: Good. Good condition, some are ex-library and can have markings. Bookseller Inventory # GD-006-21-5560105

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