Oliver Marketing Today (4th Edition)

ISBN 13: 9780132030014

Marketing Today (4th Edition)

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9780132030014: Marketing Today (4th Edition)

It offers a broad contemporary study of the concepts and techniques in modern markting. KEY TOPICS: Includes information on: customer care, relationship marketing, sales promotion, direct marketing, green marketing and environmental reporting, positioning strategy, and brand extension strategies. And there are numerous illustrations, cases and end-of-chapter questions.

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Oliver
Published by Financial Times Prentice Hall (1995)
ISBN 10: 0132030012 ISBN 13: 9780132030014
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Oliver, Gordon
Published by Prentice Hall (1995)
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Book Description Prentice Hall, 1995. Textbook Binding. Book Condition: Brand New. 4th sub edition. 592 pages. 9.50x7.25x1.25 inches. In Stock. Bookseller Inventory # zk0132030012

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Oliver
Published by Prentice Hall (1995)
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