It offers a broad contemporary study of the concepts and techniques in modern markting. KEY TOPICS: Includes information on: customer care, relationship marketing, sales promotion, direct marketing, green marketing and environmental reporting, positioning strategy, and brand extension strategies. And there are numerous illustrations, cases and end-of-chapter questions.
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Book Description Financial Times Prentice Hall, 1995. Book Condition: New. This item is printed on demand for shipment within 3 working days. Bookseller Inventory # GM9780132030014
Book Description Prentice Hall, 1995. Textbook Binding. Book Condition: Brand New. 4th sub edition. 592 pages. 9.50x7.25x1.25 inches. In Stock. Bookseller Inventory # zk0132030012
Book Description Prentice Hall, 1995. Textbook Binding. Book Condition: New. 4. Bookseller Inventory # DADAX0132030012