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Design and Marketing Of New Products: International Edition - Softcover

 
9780132016667: Design and Marketing Of New Products: International Edition
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A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

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Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.
Synopsis:
A practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

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  • PublisherPearson
  • Publication date1993
  • ISBN 10 0132016664
  • ISBN 13 9780132016667
  • BindingPaperback
  • Edition number2
  • Number of pages670
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9780132015677: Design and Marketing Of New Products: United States Edition

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ISBN 10:  ISBN 13:  9780132015677
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  • 9780132012690: Design and Marketing of New Products (Prentice-Hall international series in management)

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Urban, G.L. and Hauser, J.R.
Published by Prentice Hall (1993)
ISBN 10: 0132016664 ISBN 13: 9780132016667
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ISBN 10: 0132016664 ISBN 13: 9780132016667
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Urban, G.L. and Hauser, J.R.
Published by Prentice Hall (1993)
ISBN 10: 0132016664 ISBN 13: 9780132016667
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Book Description Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1000grams, ISBN:9780132016667. Seller Inventory # 9373184

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