Design and Marketing of New Products

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9780132015677: Design and Marketing of New Products

A complete and practical, how-to exploration of each step in the strategy, opportunity identification, design, testing, launch, and profit-management stages of new-product development.

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Urban, Glen L.; Hauser, John R.
Published by Prentice Hall (1993)
ISBN 10: 0132015676 ISBN 13: 9780132015677
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Book Description Prentice Hall, 1993. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing. Bookseller Inventory # ABE_book_new_0132015676

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Urban, Glen L.; Hauser, John R.
Published by Prentice Hall (1993)
ISBN 10: 0132015676 ISBN 13: 9780132015677
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Book Description Prentice Hall, 1993. Paperback. Book Condition: New. book. Bookseller Inventory # 0132015676

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Urban, Glen L.; Hauser, John R.
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ISBN 10: 0132015676 ISBN 13: 9780132015677
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Book Description Pearson, 1993. Paperback. Book Condition: New. Bookseller Inventory # P110132015676

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Urban, Glen L.; Hauser, John R.
ISBN 10: 0132015676 ISBN 13: 9780132015677
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Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801320156771.0

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Urban, Glen L.; Hauser, John R.
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Urban, Glen L.; Hauser, John R.
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Book Description Prentice Hall, 1993. Paperback. Book Condition: Brand New. 2nd sub edition. 670 pages. 9.50x6.50x1.50 inches. In Stock. Bookseller Inventory # zk0132015676

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Urban, Glen L.; Hauser, John R.
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Book Description Prentice Hall, 1993. Book Condition: New. Brand new! Please provide a physical shipping address. Bookseller Inventory # 9780132015677

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Urban, Glen L.; Hauser, John R.
Published by Prentice Hall (1993)
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Book Description Prentice Hall, 1993. PAPERBACK. Book Condition: New. 0132015676. Bookseller Inventory # COBI9780132015677

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