Services Management: The New Paradigm in Hospitality

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9780131916548: Services Management: The New Paradigm in Hospitality

For Services Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management.

 

This book addresses the hospitality industry from a services management perspective, offering the reader a series of management concepts ? operations, marketing and human resources ? all of which are capable of being effectively incorporated into all hospitality operations. The book’s focus is on the ever-increasing demand of customers for service quality, as well as the other challenges facing hospitality establishments today ? including intense competition, globalization, and technological innovation. This book stresses the point that in all services, including hospitality services, the human element (both employees and customers) is absolutely crucial ? in selling services, hospitality enterprises are ‘selling’ personal relationships. Hospitality providers of all types will benefit from adopting the management philosophies and practices in this book ? ones that have proven so effective in other service sectors.

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Kandampully
Published by Pearson Education Heg USA
ISBN 10: 0131916548 ISBN 13: 9780131916548
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Book Description Pearson Education Heg USA. Paperback. Book Condition: New. Brand new book, ships fast from Brisbane bookseller. Services Management for Hospitality Cp (1st Ed.) by Kandampully.Second hand copies only available.9781862505094 is a different cover but same text and is new. Bookseller Inventory # 9780131916548

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Kandampully, Jay, Pearson Education
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Jay Kandampully, Pearson Education
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