What catastrophes have in common -- and how to keep them from happening to you!
Introducing M3: the first systematic approach to
Every business disaster has one thing in common: the people in charge never saw it coming. The warnings were there. They didn't have to wreck their companies and their careers. But they let it happen. This book can keep it from happening to you.
You will make mistakes. If you don't, you're not taking enough risk. But you can make fewer of them. You can catch them early. Keep them cheap. Learn from them. Whether you're in a global enterprise or a garage startup, Robert Mittelstaedt shows how. His techniques apply to everything from culture to strategy, customer safety to market share. They won't just help you avoid catastrophe: they'll help you improve profitability and business value, too.
Stay on track. Stay off the front page of The Wall Street Journal. Read this book.
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Robert E. Mittelstaedt Jr. is Dean and professor of the W. P. Carvey School of Business, Arizona State University, and former, Vice Dean and Director, Aresty Institute of Executive Education, The Wharton School. He has consulted with organizations ranging from IBM to Weirton Steel, Pfizer to the U.S. Nuclear Regulatory Commission, and is a member of the board of directors of three corporations in electronics and healthcare services businesses.
Mittelstaedt's research interests have included executive learning, corporate governance, IT, and strategy. He formerly directed the Wharton Innovation Center and the Wharton Applied Research Center. Mittelstaedt founded Intellgo, Inc. He served as an officer in the U.S. Navy in nuclear submarines at the height of the Cold War. He is also a licensed commercial pilot with multi-engine and instrument ratings.
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