Marketing Channels (The Prentice Hall International Series in Marketing)

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9780131913462: Marketing Channels (The Prentice Hall International Series in Marketing)

Marketing Channels shows readers how to design, develop, maintain, and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.  Marketing Channels Structure, Functions, and a Framework for Analysis; Segmentation for Marketing Channel Design: Service Outputs; Supply-Side Channel Analysis: Channel Flows and Efficiency Analysis; Supply-Side Channel Analysis: Channel Structure and Intensity; Gap Analysis;  Channel Power: Getting It, Using It, Keeping It; Managing Conflict to Increase Channel Coordination; Strategic Alliances in Distribution; Vertical Integration in Distribution; Legal Constraints on Marketing Channel Policies; Retailing; Wholesaling; Franchising; Supply Chain Management For all readers interested in learning more about marketing channels.

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Product Description:

For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems.

Marketing Channels shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.

Review:


"I think the author's writing style is very readable, understandable, and it is the appropriate level for my students." ? Northern Arizona University reviewer




" [Marketing Channels is] up to date from a theoretical perspective....I found it stimulating and challenging." ? Southern Illinois University reviewer




"I found the writing very clear and well done. It is appropriate for college students and the examples are interesting and apropos." ? Quinnipiac University reviewer




"Strength of this book is that it is the definitive book on the subject matter...it provides the most thorough information that any book on the market." ? Indiana State University reviewer


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