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Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
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- PublisherPearson Education (US)
- Publication date1995
- ISBN 10 0131902083
- ISBN 13 9780131902084
- BindingHardcover
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Principles of Marketing (7th Edition)
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Principles of Marketing (7th Edition)
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Principles of Marketing (7th Edition)
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PRINCIPLES OF MARKETING (7TH EDI
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Principles Of Marketing
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Principles Of Marketing
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Principles Of Marketing
Published by
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