Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall College Div, 1996. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131902083
Book Description Prentice Hall College Div, 1996. Hardcover. Book Condition: New. 7th. Bookseller Inventory # DADAX0131902083
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801319020841.0
Book Description Prentice-Hall. Book Condition: New. pp. 122. Bookseller Inventory # 5265416