The Principles of Marketing (7th Edition)

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9780131902084: The Principles of Marketing (7th Edition)

Widely hailed for its practical and enjoyable style, this comprehensive introduction to modern marketing shows students how to apply the basic concepts and practices of modern marketing as they are used in a wide variety of settings--in product and service firms, consumer and business markets, profit and nonprofit organizations, and small and large businesses.

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Kotler, Philip; Armstrong, Gary
Published by Prentice Hall College Div (1996)
ISBN 10: 0131902083 ISBN 13: 9780131902084
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Philip Kotler, Gary Armstrong
Published by Prentice Hall College Div (1996)
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Gary Armstrong and Philip Kotler
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