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Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World, An - Softcover
An Introduction to Revenue Management for the Hospitality Industry Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while applic... Full description
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Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.
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- PublisherPearson
- Publication date2008
- ISBN 10 0131885898
- ISBN 13 9780131885899
- BindingPaperback
- Edition number1
- Number of pages360
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Introduction To Revenue Management For The Hospitality Indus
Published by
Pearson
(2008)
ISBN 10: 0131885898
ISBN 13: 9780131885899
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Book Description Condition: New. First Edition. First Edition thus. Introduction To Revenue Management For The Hospitality Indus by Kimberly Tranter; Trevor Stuart-Hill. ISBN:9780131885899. Collectible item in excellent condition. Seller Inventory # 0131885899
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