In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors.
Foreword to the Paperback Edition xxiii
Preface: What’s Past Is Prologue xxvii
Introduction: The Wizard of Aaaahs xxix
Chapter One: You and Your Audience 3
Chapter Two: The Power of the WIIFY 15
Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27
Chapter Four: Finding Your Flow 51
Chapter Five: Capturing Your AudienceImmediately 83
Chapter Six: Communicating Visually 109
Chapter Seven: Making the Text Talk 123
Chapter Eight: Making the Numbers Sing 143
Chapter Nine: Using Graphics to Help Your Story Flow 157
Chapter Ten: Bringing Your Story to Life 189
Chapter Eleven: Customizing Your Presentation 215
Chapter Twelve: Pitching in the Majors 231
Chapter Thirteen: Animating Your Graphics 237
Chapter Fourteen: The Virtual Presentation 257
Appendix A: Tools of the Trade 273
Appendix B: Presentation Checklists 277
"synopsis" may belong to another edition of this title.
30 million presentations will be given today. Millions will fail. Millions more will be received with yawns.
A rare few will establish the most profound connection, in which presenter and audience understand each other perfectly ... discover common ground ... and, together, decide to act!Presenting to Win- Persuade Your Audience Every Time is about getting those "A-ha!" moments, and the extraordinary success that follows from them.
Jerry Weissman shows you how to transform your presentations from dry recitals of facts into compelling stories with a laser-sharp focus on what matters most- what's in it for the audience.These techniques have proven themselves with billions of dollars on the line. Thousands of Weissman's elite clients have already mastered them. Now it's your turn! * Techniques proven in hundreds of IPO road shows How you can convince even the world's toughest audiences * What you must do to tell your story Focus before flow- Identifying your real goals and message * The power of the WIIFY- What's In It For You Staying focused on what your audience really cares about * Capture your audience in 90 seconds ... and never let go! Opening gambits and compelling linkages * The practical mechanics of effective presentations Making the most of bullets, graphics, charts, and special effects * From brainstorming through delivery Crafting the Power Presentation, one step at a time
Become one of the world's most persuasive presenters ... right now!
Beyond the bullet point- presentations that connect!
Bring your message to life- using proven storytelling techniques
Show your audiences what really is in it for them
Use graphics to support your story, not bury it
Keep your presentations fresh, no matter how often you deliver it
Learn by example- case studies from the world's leading companies
Suddenly, in a flash, the lights go on in their heads. Aha! They smile. They nod. They get it. They're yours. You've persuaded them. All your presentations should be filled with moments like these, and with Presenting to Win- Persuade Your Audience Every Time, they will be.
You'll master the same step-by-step techniques Jerry Weissman uses to coach business people preparing for the most mission-critical presentations of their careers before the world's toughest audiences.
It's time to learn how to make your presentations unforgettable-and irresistible.
Jerry Weissman, the world’s #1 corporate presentations coach, founded and leads Power Presentations, Ltd. in Foster City, CA. His private clients include executives at hundreds of the world’s top companies, including Yahoo!, Intel, Cisco Systems, Intuit, Dolby Laboratories, and Microsoft.
Weissman coached Cisco executives before their immensely successful IPO road show; afterward, the firm’s chairman attributed at least two to three dollars of Cisco’s offering price to Weissman’s work. Since then, he has prepared executives for nearly 500 IPO road shows, helping them raise hundreds of billions of dollars. His techniques have helped another 500 firms develop and deliver their mission-critical business presentations.
Weissman is author of the global bestseller Presenting to Win: The Art of Telling Your Story (Financial Times Prentice Hall, 2003) and In the Line of Fire (Pearson Prentice Hall, 2005) along with its companion DVD, In the Line of Fire: An Interactive Guide to Handling Tough Questions (www.powerltd.com).
"About this title" may belong to another edition of this title.
Book Description FT Press, 2006. Paperback. Book Condition: New. book. Bookseller Inventory # 0131875108
Book Description FT Press, 2006. Paperback. Book Condition: New. 1. Bookseller Inventory # DADAX0131875108
Book Description FT Press, 2006. Paperback. Book Condition: New. Bookseller Inventory # P110131875108
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801318751041.0
Book Description FT Press. PAPERBACK. Book Condition: New. 0131875108 New Condition. Bookseller Inventory # NEW6.0049136