Consumer Behavior (9th Edition)

3.99 avg rating
( 168 ratings by Goodreads )
 
9780131869608: Consumer Behavior (9th Edition)

With a strong empirical and market segmentation approach, this book focuses on how the Internet has changed the way people obtain information about potential purchases, giving readers the most up-to-date material on how technology is changing their lives as consumers. The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts.

This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning–presented in the first chapter, this model serves as a structural framework for the concepts–the building blocks–examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making.

For those studying consumer behavior and/or marketing.

"synopsis" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

International Edition
International Edition

1.

Schiffman
ISBN 10: 0131869604 ISBN 13: 9780131869608
New Softcover Quantity Available: 5
International Edition
Seller
Romtrade Corp.
(STERLING HEIGHTS, MI, U.S.A.)
Rating
[?]

Book Description Book Condition: New. Brand New Paperback International Edition.We Ship to PO BOX Address also. EXPEDITED shipping option also available for faster delivery. Bookseller Inventory # AUSBNEW-7853

More Information About This Seller | Ask Bookseller a Question

Buy New
18.98
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds
International Edition
International Edition

2.

Schiffman, Leon G.;Kanuk, Leslie Lazar
Published by Lebanon, Indiana, U.S.A.: Prentice Hall (2006)
ISBN 10: 0131869604 ISBN 13: 9780131869608
New Soft cover Quantity Available: > 20
International Edition
Seller
University Bookstore
(DELHI, DELHI, India)
Rating
[?]

Book Description Lebanon, Indiana, U.S.A.: Prentice Hall, 2006. Soft cover. Book Condition: New. No Jacket. 5th or later Edition. This book is BRAND NEW Soft cover International edition with black and white printing. ISBN number and cover page may be different but contents identical to the US edition word by word. Book is in English language. Bookseller Inventory # ABE-7002896325

More Information About This Seller | Ask Bookseller a Question

Buy New
14.23
Convert Currency

Add to Basket

Shipping: 8.94
From India to U.S.A.
Destination, Rates & Speeds

3.

Schiffman, Leon, Kanuk, Leslie
Published by Pearson (2006)
ISBN 10: 0131869604 ISBN 13: 9780131869608
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2006. Hardcover. Book Condition: New. Bookseller Inventory # P110131869604

More Information About This Seller | Ask Bookseller a Question

Buy New
38.95
Convert Currency

Add to Basket

Shipping: 2.30
Within U.S.A.
Destination, Rates & Speeds

4.

Leon Schiffman; Leslie Kanuk
Published by Pearson (2006)
ISBN 10: 0131869604 ISBN 13: 9780131869608
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Pearson, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131869604

More Information About This Seller | Ask Bookseller a Question

Buy New
42.32
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

5.

Schiffman, Leon; Kanuk, Leslie
Published by Pearson
ISBN 10: 0131869604 ISBN 13: 9780131869608
New Hardcover Quantity Available: 6
Seller
Balkanika Online
(Woodinville, WA, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Book Condition: New. 0131869604 Brand new book. STUDENT US EDITION. Never used. Nice gift. Best buy. Shipped promptly and packaged carefully. Bookseller Inventory # SKU8000038

More Information About This Seller | Ask Bookseller a Question

Buy New
46.66
Convert Currency

Add to Basket

Shipping: 3.84
Within U.S.A.
Destination, Rates & Speeds

6.

Schiffman, Leon; Kanuk, Leslie
Published by Pearson
ISBN 10: 0131869604 ISBN 13: 9780131869608
New Hardcover Quantity Available: 1
Seller
Cloud 9 Books
(Wellington, FL, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Book Condition: New. 0131869604 New Condition. Bookseller Inventory # NEW6.0049098

More Information About This Seller | Ask Bookseller a Question

Buy New
47.44
Convert Currency

Add to Basket

Shipping: 3.83
Within U.S.A.
Destination, Rates & Speeds

7.

Schiffman, Leon G.;Kanuk, Leslie Lazar
Published by Lebanon, Indiana, U.S.A.: Prentice Hall (2006)
ISBN 10: 0131869604 ISBN 13: 9780131869608
New Hardcover Quantity Available: 1
Seller
William Horton
(Phoenix, AZ, U.S.A.)
Rating
[?]

Book Description Lebanon, Indiana, U.S.A.: Prentice Hall, 2006. Hardcover. Book Condition: New. 5th or later Edition. Brand new book - no defects - fast delivery=. Bookseller Inventory # ABE-4004043867

More Information About This Seller | Ask Bookseller a Question

Buy New
69.98
Convert Currency

Add to Basket

Shipping: 3.03
Within U.S.A.
Destination, Rates & Speeds

8.

Leon Schiffman; Leslie Kanuk
ISBN 10: 0131869604 ISBN 13: 9780131869608
New Hardcover Quantity Available: 1
Seller
AMAZINGBOOKDEALS
(IRVING, TX, U.S.A.)
Rating
[?]

Book Description Hardcover. Book Condition: BRAND NEW. BRAND NEW. Fast Shipping. Prompt Customer Service. Satisfaction guaranteed. Bookseller Inventory # 0131869604BNA

More Information About This Seller | Ask Bookseller a Question

Buy New
70.19
Convert Currency

Add to Basket

Shipping: 3.06
Within U.S.A.
Destination, Rates & Speeds