Items related to Consumer Behavior

Consumer Behavior - Hardcover

Schiffman, Leon; Kanuk, Leslie

 
9780131869608: Consumer Behavior
Hardcover
ISBN 10: 0131869604 ISBN 13: 9780131869608
Publisher: Pearson, 2006
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For undergraduate and MBA courses in Consumer Behavior.

 

Consumer Behavior, 9e takes a classic empirical and marketing segmentation approach that helps students learn consumer behavior.

 

 

"synopsis" may belong to another edition of this title.

  • PublisherPearson
  • Publication date2006
  • ISBN 10 0131869604
  • ISBN 13 9780131869608
  • BindingHardcover
  • Number of pages656
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9780132370936: Consumer Behavior (9th Edition)

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Publisher: Pearson Education, 2006
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