FutureThink: How to Think Clearly in a Time of Change - Hardcover

Weiner, Edie; Brown, Arnold

Hardcover

ISBN 10: 013185674X ISBN 13: 9780131856745

Publisher: Financial Times/ Prentice Hall, 2005

Synopsis

In The Untrapped Mind, two leading futurists reveal the breakthrough thinking techniques they've developed to liberate the mind from its old assumptions, and sensitize it to the earliest signals of change. Edie Weiner and Arnold Brown show how to overcome both personal and institutional biases, to see the big picture. Learn how to recognize when trends aren't linear, and when tomorrow won't be 'just like today'.  The authors show how a football game can help clarify priorities in attracting and retaining customers; how the history of railroads can put the Internet into perspective; how the 'Law of LargeNumbers' helps one recognize the drivers behind such powerful forces as deviancy and terrorism; and much more. 

About this title

About the Author:

Edie Weiner is President president of Weiner Edrich Brown, Inc., a leading futurist consultancy based in New York City. She has thirty30 years experience in issues analysis and strategic planning, and was the youngest outside woman elected to the Board of a major financial institution. A guest lecturer at Wharton and Harvard, her work has appeared in Harvard Business Review and The Wall Street Journal.

 

Arnold Brown,Chairman chairman of Weiner Edrich Brown, Inc., pioneered strategic scanning for management. His clients have included GM, 3M, the IRS, Merck, and the U.S. Congress. He is a director of the World Future Society.

 

The authors' previous books include Supermanaging and Insider's Guide to the Future.

About this edition

• Publisher: Financial Times/ Prentice Hall
• Publication date: 2005
• ISBN 10: 013185674X
• ISBN 13: 9780131856745
• Binding: Hardcover
• Number of pages: 304