Items related to BRANDMAPS: The Competitive Marketing Strategy Game
BRANDMAPS™ is a sophisticated marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making and analysis process. To the greatest extent possible, BRANDMAPS™ is designed to represent “reality” to the participants, rather than being just a “game.”
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- PublisherPearson
- Publication date1993
- ISBN 10 0131775022
- ISBN 13 9780131775022
- BindingPaperback
- Edition number3
- Number of pages175
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Brandmaps: The Competitive Marketing Strategy Game
Published by
Prentice Hall College Div
(1994)
ISBN 10: 0131775022
ISBN 13: 9780131775022
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Paperback
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Book Description Paperback. Condition: Like New. Like New. book. Seller Inventory # ERICA75801317750225
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