For the undergraduate and graduate e-commerce course in any discipline including marketing, information systems, economics, management, finance and accounting majors.
This comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.
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Kenneth C. Laudon is a noted expert in the world of Information Systems and Technology. He is a Professor of Information Systems at New York University¿s Stern School of Business, where he teaches courses on Electronic Commerce, Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility, and Organizational Theory and Information Systems. He is the founder of Azimuth Interactive, Inc., a leading developer and marketer of E-learning materials for higher education and corporate training. He has written twelve best-selling books on topics related to his courses. He brings five years of E-commerce executive experience in technology platform, Web site design, marketing, infrastructure, business process design, and strategy to this book.
Carol Guercio Traver is General Consel and Vice President of Business Development at Azimuth Interactive, Inc. A graduate of Yale Law School, Carol has co-authored several best-selling books on information technology, society, and business. As an executive at Azimuth, Carol brings more than five years of E-commerce experience in law, business development, and strategy to this book.
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Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. BRAND SPANKIN' NEW BOOK!! 3rd Edition. SHIPS WITHIN 24 HOURS! Tracking Provided. DHL processing & USPS delivery for an average of 3-5 Day Standard & 2-3 Day Expedited! FREE INSURANCE! Fast & Personal Support! Careful Packaging. No Hassle, Full Refund Return Policy!. Bookseller Inventory # mon0000055331
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Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. 3. Bookseller Inventory # DADAX0131735160
Book Description Prentice Hall, 2006. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131735160