Travel and Tourism: an Industry Primer

4.5 avg rating
( 4 ratings by GoodReads )
 
9780131701298: Travel and Tourism: an Industry Primer

For introductory courses in Travel and Tourism.

 

Written for a diverse audience, this book explores travel and tourism comprehensively?examining the travel sectors, promotional strategies, economic influences and business principles that govern the industry. Drawing on the experience of the lead author (a former chief economist at Trans World Airlines), it discusses a broad range of introductory topics, the economic fundamentals of each travel sector and basic tools necessary for effective decision-making. Additional contributors provide chapters on destination marketing, sustainable tourism, revenue management and technology. Filled with case studies, industry profiles, and over 200 illustrations, it shows readers the places and principles that comprise the travel and tourism industry today.

 

Pearson Education is proud to bring world-renowned Dorling Kindersley (DK) products to your classroom.  Instantly recognized by their fascinating, full-color photographs and illustrations on every page, DK titles will add meaning to expository text and make learning accessible and, fun.  Other DK hallmarks include cross-section views, 3D models, and text to visual call-outs to help readers comprehend and enjoy the wealth of information each book provides.   With Pearson, you can see DK in a whole new way!  For a complete listing of titles, please visit:  http://us.dk.com/pearson

"synopsis" may belong to another edition of this title.

From the Back Cover:

TRAVEL AND TOURISM:    An Industry Primer

 

Paul S. Biederman

with      Jun Lai

            Jukka M. Laitamaki

            Hannah R. Messerli

            Peter D. Nyheim

            Stanley C. Plog

 

 

A comprehensive educational experience for students looking to make careers in travel and tourism as well as industry professionals already there, this book is organized to serve undergraduate and graduate programs and non-academic readers alike.  Written by a former chief economist at Trans World Airlines and now an adjunct professor at New York University with contributions from academic and professional experts in their fields, this book will lead readers through the economic fundamentals of each sector, examine travel and tourism’s domestic and global impact and provide some of the basic tools necessary for decision-making in the industry. 

 

The contents include:

 

            Learning Objectives

            End of chapter summaries

            Margin glossaries

            Discussion questions

            Website listings

            Interviews with industry leaders

            Focus on Technology inserts

            Over 200 photographs and illustrations

            A look into the future

 

 

“Dr. Biederman and his contributing authors have written the ideal text combining explanations on how the various sectors work separately and together, their performance and prospects, current statistics, case studies, online resources and industry interviews.”

 

                                    Dr. Lalia Rach, Associate Dean and HVS International Chair,

                                    PrestonRobertTischCenterfor Hospitality, Tourism and Sports

                                    Management,  New YorkUniversity

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Paul S. Biederman
Published by Prentice Hall (2007)
ISBN 10: 0131701290 ISBN 13: 9780131701298
New Hardcover Quantity Available: 1
Seller
Ergodebooks
(RICHMOND, TX, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2007. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0131701290

More Information About This Seller | Ask Bookseller a Question

Buy New
36.21
Convert Currency

Add to Basket

Shipping: 3.19
Within U.S.A.
Destination, Rates & Speeds

2.

Biederman, Paul S.
Published by Prentice Hall (2007)
ISBN 10: 0131701290 ISBN 13: 9780131701298
New Hardcover Quantity Available: 1
Seller
Irish Booksellers
(Rumford, ME, U.S.A.)
Rating
[?]

Book Description Prentice Hall, 2007. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131701290

More Information About This Seller | Ask Bookseller a Question

Buy New
40.55
Convert Currency

Add to Basket

Shipping: FREE
Within U.S.A.
Destination, Rates & Speeds

3.

Biederman, Paul S.
Published by Pearson (2007)
ISBN 10: 0131701290 ISBN 13: 9780131701298
New Hardcover Quantity Available: 2
Seller
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description Pearson, 2007. Hardcover. Book Condition: New. Bookseller Inventory # P110131701290

More Information About This Seller | Ask Bookseller a Question

Buy New
55.78
Convert Currency

Add to Basket

Shipping: 2.39
Within U.S.A.
Destination, Rates & Speeds

4.

Biederman, Paul S.
Published by Pearson
ISBN 10: 0131701290 ISBN 13: 9780131701298
New Hardcover Quantity Available: 3
Seller
HondyElBooks
(Van Nuys, CA, U.S.A.)
Rating
[?]

Book Description Pearson. Hardcover. Book Condition: New. 0131701290 NEW BOOK! HAS SOME SLIGHT SHELF WEAR!!! FAST SHIPPING!!! GREAT CUSTOMER SERVICE!!! ENERGETIC TEAM!!!. Bookseller Inventory # FD-U37J-GSYD

More Information About This Seller | Ask Bookseller a Question

Buy New
59.25
Convert Currency

Add to Basket

Shipping: 3.19
Within U.S.A.
Destination, Rates & Speeds