For introductory courses in Travel and Tourism.
Written for a diverse audience, this book explores travel and tourism comprehensively?examining the travel sectors, promotional strategies, economic influences and business principles that govern the industry. Drawing on the experience of the lead author (a former chief economist at Trans World Airlines), it discusses a broad range of introductory topics, the economic fundamentals of each travel sector and basic tools necessary for effective decision-making. Additional contributors provide chapters on destination marketing, sustainable tourism, revenue management and technology. Filled with case studies, industry profiles, and over 200 illustrations, it shows readers the places and principles that comprise the travel and tourism industry today.
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TRAVEL AND TOURISM: An Industry Primer
Paul S. Biederman
with Jun Lai
Jukka M. Laitamaki
Hannah R. Messerli
Peter D. Nyheim
Stanley C. Plog
A comprehensive educational experience for students looking to make careers in travel and tourism as well as industry professionals already there, this book is organized to serve undergraduate and graduate programs and non-academic readers alike. Written by a former chief economist at Trans World Airlines and now an adjunct professor at New York University with contributions from academic and professional experts in their fields, this book will lead readers through the economic fundamentals of each sector, examine travel and tourism’s domestic and global impact and provide some of the basic tools necessary for decision-making in the industry.
The contents include:
End of chapter summaries
Interviews with industry leaders
Focus on Technology inserts
Over 200 photographs and illustrations
A look into the future
“Dr. Biederman and his contributing authors have written the ideal text combining explanations on how the various sectors work separately and together, their performance and prospects, current statistics, case studies, online resources and industry interviews.”
Dr. Lalia Rach, Associate Dean and HVS International Chair,
PrestonRobertTischCenterfor Hospitality, Tourism and Sports
Management, New YorkUniversity
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Book Description Prentice Hall, 2007. Hardcover. Book Condition: New. 1. Bookseller Inventory # DADAX0131701290
Book Description Prentice Hall, 2007. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131701290
Book Description Pearson, 2007. Hardcover. Book Condition: New. Bookseller Inventory # P110131701290
Book Description Pearson. Hardcover. Book Condition: New. 0131701290 NEW BOOK! HAS SOME SLIGHT SHELF WEAR!!! FAST SHIPPING!!! GREAT CUSTOMER SERVICE!!! ENERGETIC TEAM!!!. Bookseller Inventory # FD-U37J-GSYD