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Marketing Ethics: Cases and Readings ISBN 13: 9780131699892

Marketing Ethics: Cases and Readings - Softcover

 
9780131699892: Marketing Ethics: Cases and Readings
Softcover
ISBN 10: 013169989X ISBN 13: 9780131699892
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For Marketing Ethics, Marketing and Society, and any Marketing course that covers ethical issues. Marketing Ethics recognizes the higher order obligations of marketing and provides a forum to discuss critical issues and incidents that raise questions about ethics in marketing.

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  • ISBN 10 013169989X
  • ISBN 13 9780131699892
  • BindingPaperback

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9780131330887: Marketing Ethics: Cases and Readings

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ISBN 10:  0131330888 ISBN 13:  9780131330887
Publisher: Pearson, 2005
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