Items related to Consumer Behavior
For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
"synopsis" may belong to another edition of this title.
- PublisherPrentice-Hall
- Publication date1987
- ISBN 10 0131690205
- ISBN 13 9780131690202
- BindingHardcover
- Edition number3
- Number of pages640
- Rating
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Consumer behavior
Published by
Prentice Hall
(1987)
ISBN 10: 0131690205
ISBN 13: 9780131690202
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Hardcover
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Book Description Hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_386528513
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Consumer Behavior
Published by
Prentice-Hall
(1987)
ISBN 10: 0131690205
ISBN 13: 9780131690202
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Hardcover
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Book Description Gebundene Ausgabe. Condition: Sehr gut. 3. 640 S. Gepflegter, sauberer Zustand. 3. Auflage. Außen: Klebereste / Klebespuren. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. 42642871/202. Seller Inventory # 42642871202
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Consumer behavior
Published by
Prentice Hall
(1987)
ISBN 10: 0131690205
ISBN 13: 9780131690202
Used
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_340568941
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