Items related to Consumer Behavior
For undergraduate or first year MBA students.
This revision of a classic text retains the strong empirical and market segmentation approach that has set the standard for consumer behavior study through seven editions. This new edition focuses on how the Internet has changed the way people obtain information about potential purchases. This edition now includes thirty-two Active Learning mini-cases.
"synopsis" may belong to another edition of this title.
- PublisherPrentice Hall
- Publication date1983
- ISBN 10 0131688804
- ISBN 13 9780131688803
- BindingHardcover
- Edition number2
- Number of pages624
- Rating
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Consumer Behavior
Published by
Prentice-Hall
(1983)
ISBN 10: 0131688804
ISBN 13: 9780131688803
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Book Description Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Seller Inventory # M00131688804-G
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Consumer behavior
Published by
Prentice-Hall
(1983)
ISBN 10: 0131688804
ISBN 13: 9780131688803
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 5-0131688804-G
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Consumer behavior
Published by
Prentice-Hall
(1983)
ISBN 10: 0131688804
ISBN 13: 9780131688803
Used
Hardcover
Quantity: 1
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Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 11-0131688804-G
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Consumer behavior
Published by
Prentice-Hall
(1983)
ISBN 10: 0131688804
ISBN 13: 9780131688803
Used
Hardcover
Quantity: 1
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Book Description Condition: Good. Good condition. 2nd edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Seller Inventory # G01C-01330
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Consumer Behaviour
Published by
Prentice Hall Inc, Englewood Cliffs
(1983)
ISBN 10: 0131688804
ISBN 13: 9780131688803
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Hardcover
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Book Description Pictorial Hard Cover. Condition: As New. Second Edition. 612 pages. Book appears to have hardly been read and is in As new condition throughout. Consumer Behavior Has Becomes So Dynamic And Its Researchers So Prolific Since We Completed The Original Manuscript. Seller Inventory # 045926
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