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Advertising Principles and Effective IMC Practice - Softcover

 
9780131676602: Advertising Principles and Effective IMC Practice

Synopsis

For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.

Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition.

It is the only advertising textbook written with an Effective Advertising perspective within an integrated marketing communication (IMC) context.

It is the only advertising textbook that features Asia Pacific advertisements and perspectives from local practitioners.

"synopsis" may belong to another edition of this title.

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Wells, William
Published by Prentice Hall Singapore, 2007
ISBN 10: 0131676601 ISBN 13: 9780131676602
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-F-005-02237

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