For undergraduate consumer economics and related consumer science courses.
This book provides an up-to-date look at the consumer movement and the intricacies of consumer behavior. It addresses who buys what, how, when, and why. It also looks at the forces that impact consumer choice in an ever-changing and often turbulent world–all using a balanced textbook/casebook approach. This edition emphasizes the consumer power model, includes more on personal finance and reflects the latest consumption shifts and impact consumers have on product development, advertising, packaging and promotion.
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Today's consumer is operating in a much more complex marketplace than could ever have been envisioned by Adam Smith, founding father of modern economics, who argued that consumers—not kings or parliaments—should rule nations. There is no doubt that the consumer is still sovereign, but controlling resources is becoming increasingly difficult. This text examines and explains the issues surrounding the modern consumer.Highlights include:
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Book Description Prentice Hall, 2008. Hardcover. Book Condition: Brand New. 2nd edition. 504 pages. 10.00x8.00x1.00 inches. In Stock. Bookseller Inventory # zk0131590499
Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. book. Bookseller Inventory # 0131590499
Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0131590499
Book Description Prentice Hall, 2008. Hardcover. Book Condition: New. Bookseller Inventory # P110131590499
Book Description Prentice Hall. Hardcover. Book Condition: New. 0131590499 New US Edition Textbook, Ships with Emailed Tracking from USA. Bookseller Inventory # Z0131590499ZN
Book Description U.S.A.: Prentice Hall, 2008. Soft cover. Book Condition: New. 2nd Edition. Brand new book - nice international edition - fast delivery--. Bookseller Inventory # ABE-18004121686
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801315904961.0