Fashion: From Concept to Consumer

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9780131590335: Fashion: From Concept to Consumer

An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

"synopsis" may belong to another edition of this title.

From the Back Cover:

9th Edition

FASHION From Concept to Consumer

 

By Gini Stephens Frings

 

 New and updated information in all four parts and 190 illustrations:

 

 

Fashion Fundamentals:

         Changing U.S. demographics

         New developments in globalization, sourcing, imports, and quota elimination

         The newest trade agreements

         Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems

         New resources for color and design

         New information on fashion forecasting and market research

         Updates on fashion services, web sites, and publications

 

Textiles:

         Newest high-tech fiber development including PLA, spider silk, and casein

         Trends in textile product development, production, and marketing

         Nano-technology and "Smart" or "Performance" fabrics

         New statistics and technical information

         New marketing strategies

         Garment packages and imports

         New information on trims

 

Manufacturing:

         Newest information on designers and international fashion centers

         New designer profiles

         The changing role of manufacturing

         Product data management systems

         Update on global sourcing and imports

         Brand extensions and acquisitions

         New information on accessory product development and marketing

         New information on trade shows, updates on locations and timing of markets

         Runway vs. showroom

         Manufacturer/retailer relationships 

 

Retailing:

         New information on categories, store ownership, and organization

         New information on shopping center categories

         Consolidations and acquisitions

         Global expansion

         Retailers as manufacturers

         National brands vs. private label

         New retail marketing focus

         Store planning and design

         Newest trends in retail marketing

"About this title" may belong to another edition of this title.

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