Fashion: From Concept to Consumer

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9780131590335: Fashion: From Concept to Consumer

An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!

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From the Back Cover:

9th Edition

FASHION From Concept to Consumer

 

By Gini Stephens Frings

 

 New and updated information in all four parts and 190 illustrations:

 

 

Fashion Fundamentals:

·         Changing U.S. demographics

·         New developments in globalization, sourcing, imports, and quota elimination

·         The newest trade agreements

·         Latest technological advances in garment and textile production, fashion business communications, E-commerce, database marketing, and merchandise information systems

·         New resources for color and design

·         New information on fashion forecasting and market research

·         Updates on fashion services, web sites, and publications

 

Textiles:

·         Newest high-tech fiber development including PLA, spider silk, and casein

·         Trends in textile product development, production, and marketing

·         Nano-technology and "Smart" or "Performance" fabrics

·         New statistics and technical information

·         New marketing strategies

·         Garment packages and imports

·         New information on trims

 

Manufacturing:

·         Newest information on designers and international fashion centers

·         New designer profiles

·         The changing role of manufacturing

·         Product data management systems

·         Update on global sourcing and imports

·         Brand extensions and acquisitions

·         New information on accessory product development and marketing

·         New information on trade shows, updates on locations and timing of markets

·         Runway vs. showroom

·         Manufacturer/retailer relationships 

 

Retailing:

·         New information on categories, store ownership, and organization

·         New information on shopping center categories

·         Consolidations and acquisitions

·         Global expansion

·         Retailers as manufacturers

·         National brands vs. private label

·         New retail marketing focus

·         Store planning and design

·         Newest trends in retail marketing

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Book Description Pearson Education (US), United States, 2007. Hardback. Book Condition: New. 9th Revised edition. 277 x 226 mm. Language: English . Brand New Book. An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!. Bookseller Inventory # AAS9780131590335

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Book Description Pearson Education (US), United States, 2007. Hardback. Book Condition: New. 9th Revised edition. 277 x 226 mm. Language: English . Brand New Book. An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!. Bookseller Inventory # AAS9780131590335

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Book Description Pearson Education (US). Hardback. Book Condition: new. BRAND NEW, Fashion: From Concept to Consumer (9th Revised edition), Gini Stephens Frings, An invaluable tool for anyone who wants to know more about fashion and the fashion business, retail store buyers and merchandise managers, or merchandisers and designers working for apparel manufacturers, Fashion: From Concept to Consumer tells the entire story of how the fashion business works. It includes the processes involved with producing raw materials, apparel, and accessories, as well as the retail businesses that sell fashion merchandise to the public. Each chapter contains a career focus, chapter objectives, review questions, terminology, and projects to aid in reviewing the subject matter. This edition includes new information on globalization, manufacturing technologies, branding, retailing and more!. Bookseller Inventory # B9780131590335

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Book Description Prentice Hall, 2007. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: Table of Contents I. THE FUNDAMENTALS OF FASHION 1. Fashion Development 2. Consumer Demand and Fashion Marketing 3. Fashion Change and Consumer Acceptance 4. Fashion Research and Resources II. THE RAW MATERIALS OF FASHION 5. Textile Fiber and Fabric Production 6. Textile Product Development and Marketing 7. Trimmings, Leather, and Fur III. FASHION MANUFACTURING 8. International Fashion 9. Product and Design Development 10. Apparel Production and Global Sourcing 11. Accessory and Fur Manufacturing 12. Wholesale Marketing and Distribution IV. FASHION RETAILING 13. Retailing 14. Retail Fashion Merchandising 15. Retail Fashion Marketing Appendix: Career Guidelines Fashion Industry Terminology Index. Bookseller Inventory # ABE_book_new_0131590332

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