Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition)

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9780131548657: Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition)

For the undergraduate level Marketing Research course.Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSS (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text.

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Naresh Malhotra; Mark Peterson
Published by Prentice Hall (2005)
ISBN 10: 0131548654 ISBN 13: 9780131548657
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Book Description Prentice Hall, 2005. Gebundene Ausgabe. Book Condition: Neu. Gebraucht - Wie neu Unbenutzt. Schnelle Lieferung, Kartonverpackung. Abzugsfähige Rechnung. Bei Mehrfachbestellung werden die Versandkosten anteilig erstattet. - For the undergraduate level Marketing Research course. Basic Marketing Research, 2e, emphasizes a hands-on orientation so undergraduate students learn by doing, balanced with a managerial orientation so they see how marketing research decisions influence marketing management decisions and vice-versa. All new videos cases help bring concepts to life. Incorporates SPSSA (R) Student Edition 13.0 exercises with data sets, and the software is included with every copy of this text. 631 pp. Deutsch. Bookseller Inventory # INF1000037591

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Malhotra, Naresh, Peterson, Mark
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