Basic Marketing Research (2nd Edition)

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9780131525429: Basic Marketing Research (2nd Edition)

For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.

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Malhotra, Naresh K
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ISBN 10: 0131525425 ISBN 13: 9780131525429
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Published by Prentice Hall (2005)
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