For undergraduate marketing research and marketing data analysis courses. Providing a hands-on approach to marketing research, this book fills the need for a marketing research text that presents concepts simply, illustrates them vividly, and applies them in real life marketing situations.
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Book Description Prentice Hall. Hardcover. Book Condition: New. 0131525425 New book. Bookseller Inventory # 0131525425-11
Book Description Prentice Hall, 2005. Hardcover. Book Condition: New. 2. Bookseller Inventory # DADAX0131525425
Book Description Prentice Hall, 2005. Hardcover. Book Condition: New. Bookseller Inventory # P110131525425